E-commerce platforms in Poland 2026 - which system to choose for your online store?
Choosing the right e-commerce platform in poland is one of the most important decisions when setting up a business online store. In Poland, we have both open source solutions and commercial SaaS systems available. In today's article we will present a ranking of the most popular e-commerce platforms in Poland, their advantages, disadvantages and for whom they are the best choice.1. PrestaShop - flexibility and modularity for medium and large stores
PrestaShop is one of the most popular open source e-commerce platforms in the world, which is also very popular in Poland. This system is distinguished primarily by its flexibility and adaptability to almost any business needs.Key advantages of PrestaShop:
- Free open source license - no charge for the software itself
- Over 5000 modules extending the functionality of the store
- Full control over source code and data
- Excellent optimization for SEO
- Multilingualism and multi-currency out of the box
- A huge community of developers in Poland
- Requires in-house hosting and technical administration
- The need for regular system updates
- Some premium modules can be expensive
- Need to work with developer on advanced modifications
Tip
PrestaShop will be ideal for medium and large stores that need advanced functionality, integration with wholesalers, marketplace and ERP systems. It's an excellent choice when planning for long-term business growth.
For whom? Stores with an assortment of 500+ products, companies planning overseas expansion, entrepreneurs needing custom integrations.
2. WooCommerce - the most popular solution in the world
WooCommerce is an e-commerce plugin for WordPress that dominates the global market with more than 30% share. It is also gaining popularity in Poland, especially among small and medium-sized businesses.WooCommerce's main strengths:
- Free base plugin
- Integration with the world's most popular CMS
- Huge number of plug-ins and extensions
- Simple and intuitive administration panel
- Excellent SEO support with WordPress
- Low entry costs
- With a large number of products, it may require optimization
- Some advanced features require paid extensions
- Less optimized for e-commerce than dedicated platforms
Success
WooCommerce is ideal if you already have a business website on WordPress and want to add store functionality. It's also a good choice for a startup when budget is limited.
For whom? Small and medium-sized stores (up to 1,000 products), companies already using WordPress, entrepreneurs taking their first steps in e-commerce.
3. Shoper - Polish leader in SaaS solutions
Shoper is Poland's oldest and most popular SaaS e-commerce platform. The system runs in the cloud, which means we don't have to worry about hosting, updates or security - everything is on the provider's side.Advantages of the Shoper platform:
- No installation or technical configuration required
- Regular updates and new features
- Security and backups included in the price
- Technical support in Polish
- Ready integrations with Polish payment operators and couriers
- Quick start - a store can be up and running in a few hours
- Monthly subscription fees (from about PLN 99/msc)
- Limited ability to modify the code
- Lack of full ownership of data and platform
- Additional commissions on higher turnover
Info
Shoper offers several pricing packages to suit the size of your store. It's a good idea to start with the basic package and scale as your business grows.
For whom? Beginning entrepreneurs without technical knowledge, companies preferring the „all-in” model, stores needing to get to market quickly.
4. IdoSell (IAI Shop) - a professional solution for the demanding
IdoSell (formerly IAI Shop) is a Polish SaaS platform for medium and large online stores. The system is distinguished by its advanced functionalities and dedicated support for developed e-commerce businesses.IdoSell's strengths:
- Very advanced administration panel
- Built-in warehouse and invoicing system
- Marketplace integrations (Allegro, Amazon, eBay)
- Dedicated account manager
- IdoSell Designer's proprietary graphic editor
- High safety standards
- Higher monthly costs (from about 249 PLN/msc)
- SaaS model - no access to source code
- Longer learning curve for the system
5. Magento (Adobe Commerce) - enterprise for corporations
Magento is the most powerful e-commerce platform on the market, currently owned by Adobe. In Poland, it is mainly used by large corporations and international brands.Magento Advantages:
- Unlimited scalability
- Advanced B2B and B2C features
- Support for multi-store in a single installation
- Best performance under heavy traffic
- Fully personalize the customer experience
- High licensing costs (Commerce version from $22,000/year)
- Requires a dedicated development team
- Complicated architecture
- High server requirements
Warning
Magento is a solution for companies with large IT budgets and a developed technical team. It is not the right choice for small and medium-sized stores due to cost and complexity.
For whom? Large corporations, international brands, stores with 100,000+ visitors per month, B2B companies with advanced sales processes.
6. other platforms worth noting
BaseLinker (BASE) - It is not a classic e-commerce platform, but a system for managing multi-channel sales. Ideal for sellers on Allegro, Amazon and other marketplaces.Shopify - a global SaaS leader, but less popular in Poland due to limited integration with Polish payment and courier systems.
OpenCart - a free open source platform, simpler than PrestaShop, but with fewer opportunities for development.
Cost comparison of e-commerce platforms
| Platform | Type | Cost of entry | Monthly costs |
| PrestaShop | Opensource | PLN 0 (license) | Hosting PLN 50-500 |
| WooCommerce | Opensource | PLN 0 (plug) | Hosting PLN 50-500 |
| Shoper | SaaS | PLN 0 | From £99 + commissions |
| IdoSell | SaaS | PLN 0 | From 249 PLN + commissions |
| Magento Open Source | Opensource | PLN 0 (license) | Hosting 500-5000 zł |
| Magento Commerce | Enterprise | From £90,000/year | Hosting £2000+ |
Note
In addition to the costs mentioned above, you should add the expenses for graphic templates, modules/plugins, integrations and possible development assistance. A realistic budget for launching a store is usually 5000-20000 PLN, depending on the platform and requirements.
Which e-commerce platform to choose? Practical tips
The choice of e-commerce platform should depend on several key factors:1. the size of the planned store
- Up to 100 products: WooCommerce, Shoper
- 100-1000 products: PrestaShop, WooCommerce, Shoper
- 1000-10000 products: PrestaShop, IdoSell, Magento
- More than 10000 products: Magento, PrestaShop (with optimization)
- Up to PLN 5,000: WooCommerce, PrestaShop (basic configuration)
- 5000-20000 PLN: PrestaShop, Shoper, WooCommerce (extended).
- 20000-100000 PLN: PrestaShop, IdoSell, Magento Open Source
- Over £100,000: Magento Commerce, dedicated solutions
- Lack of technical knowledge: Shoper, IdoSell (SaaS)
- Basic knowledge: WooCommerce, PrestaShop with the help of an agency
- Advanced knowledge: PrestaShop, Magento (full control)
- B2C sales: any platform
- B2B Sales: PrestaShop with B2B modules, Magento
- Multi-channel (own store + marketplace): IdoSell, BaseLinker + PrestaShop/WooCommerce
- International sales: PrestaShop, Magento, WooCommerce
The most common mistakes when choosing an e-commerce platform
When choosing a system to operate an online store, it is worth avoiding some common pitfalls:Error
Choosing the cheapest option without looking ahead
Saving £1,000 when starting out can cost £50,000 when migrating in a year's time as the business grows. Let's plan with a perspective of at least 2-3 years.
Saving £1,000 when starting out can cost £50,000 when migrating in a year's time as the business grows. Let's plan with a perspective of at least 2-3 years.
Error
Overestimating one's own technical skills
Installing PrestaShop or WooCommerce is one thing, but maintenance, updates and development is a whole different story. Let's be realistic about our competence.
Installing PrestaShop or WooCommerce is one thing, but maintenance, updates and development is a whole different story. Let's be realistic about our competence.
Error
No tool integration check
Before choosing a platform, let's make sure it offers integrations with our tools: wholesaler, accounting system, couriers, payment gateways.
Before choosing a platform, let's make sure it offers integrations with our tools: wholesaler, accounting system, couriers, payment gateways.
Migration between platforms - is it possible?
Changing e-commerce platforms is possible, but requires careful planning. The most common migration scenarios in Poland are:- From WooCommerce to PrestaShop (business growth).
- From PrestaShop 1.6/1.7 to PrestaShop 8.x (upgrade)
- From Shoper to PrestaShop (need more control)
- From small platforms to IdoSell or PrestaShop (business development)
Migration includes transfer:
- Products and categories
- Customers and order history
- SEO content (descriptions, meta tags).
- 301 redirects (maintaining position in Google)
Tip
Professional migration is a cost of 5000-30000 PLN, depending on the size of the store. It is worth investing in an experienced agency that will maintain SEO positions and not lose customer data.
Summary - which e-commerce platform is the best?
There is no single „best” e-commerce platform - it all depends on individual business needs. Here are our recommendations:🏆 For small stores (startup): WooCommerce or Shoper
🏆 For medium-sized stores (development): PrestaShop
🏆 For large stores (scaling): PrestaShop or IdoSell
🏆 For enterprise (corporations): Magento Commerce
🏆 For multi-channel sales: BaseLinker + PrestaShop/WooCommerce
In our opinion PrestaShop offers the best balance of functionality, cost and development opportunities for most Polish e-stores. It's a platform that grows with the business and doesn't limit growth opportunities.
WooCommerce is an excellent choice for getting started, especially if you are already using WordPress or have a limited budget.
Shoper and IdoSell will prove ideal for entrepreneurs who do not want to deal with the technical aspects of running a store and prefer to pay a monthly subscription for comprehensive service.
Need help with selecting or implementing an e-commerce platform?
We specialize in developing e-commerce solutions in PrestaShop and WooCommerce. We offer:- Consultation on the selection of a platform for your business
- Implementations and configurations of online stores
- Dedicated modules and integrations
- Migrations between platforms
- Technical support and store development
Contact us
Success
Every online store is different. If you are not sure which platform to choose - we will be happy to help you analyze your needs and choose the optimal solution. We have been on the market for years and have implemented dozens of stores in various industries.
